Brief: To develop a complete SMS and MMS marketing suite, with focus on sending customised graphical and video MMS messages to individual recipients.
Outcome: A combination of J2EE, Adobe Flex and Livecycle Data Services was used in order to create a robust, scalable and extremely usable marketing platform. The use of Flex allowed for an intuitive web-based front end to be created, providing the power of a traditional application delivered through the web browser. A clustered J2EE architecture allows for the system to scale well into the foreseeable future.
The system combines a drag and drop design studio with powerful campaign management, analytic and reporting tools to provide a rounded suite.
Maximms is currently in use and sending thousands of messages each month. Future development plans include the integration of a mobile web development platform and support for Bluetooth-based proximity marketing.